Build The Future 2017

Lego ads are AMAZING. And following on from our recent post celebrating some classic press treatments here's the latest 2017 reboot. Created by Ogilvy Bangkok, this series - that show children creating their future careers out of Lego - recently won three Silver Lions (for Print, Publishing and Outdoor) and a bronze (for Design). Why? because they are breathtaking examples of when advertising becomes a work of art.

Enjoy. Be amazed. Show respect. Build something out of Lego.

New Fab campaign is perfect

Every now and again a campaign comes along that just makes you glad to be alive and working in this industry.

To celebrate the 50th anniversary of Fab - the three tiered ice lolly straight from your childhood - Nestlé appointed Isobel, a great independent London ad agency to create a campaign to get consumers stuck into the newsagent's fridge. The concept is so simple it hurts. Fab brings the fun whatever perilous position you find yourself in. They all look utterly beautiful and bring a smile to your face. Guaranteed.

Vote For Your Voice

One of the biggest problems we face with the election is that people don't use their vote. Sometimes the message of forcing your ideas upon people can be too much. Along with Jamie Ellul at Supple Studio we created posters that have a simple message to the younger generation. Vote!

We want to spread the word far and wide and flood social media with a bright, bold and positive message.

(Hold me closer) Tiny Dancer

Following on from a previous post about films my friend Oli emails me, here's some more gold.

Sponsored by YouTube, The Cut has invited filmmakers to make official videos for classic Elton John hits. Directed by Max Weiland, this film for Tiny Dancer will make you happy to be alive, and yearn for a move to LA. Reflecting on life and living in LA through the personal lens of a dozen very different protagonists behind the wheels of their cars, it's the city of angels at it's beautiful, cinematic best.

Thanks Oli.

Athletic Advertising for Energy Drinks

BBDO in Chile have created an outdoor campaign for Amman, a natural energy tea. The work features gymnast's competing on the pommel horse and rings whilst drinking the aforementioned energy drink. To achieve this, they've grown another set of arms.

The ads suggest that Amman is a) addictive b) contains magical qualities not seen since Harry Potter c) is still allowed to be consumed during competitive sports even though it's both addictive and magical. I'm looking forwards to the next Olympics when Chile win gold at everything with their army of mutant Octogymnasts.

Cleaning up

Continuing the theme of awesome advertising that ticks all the boxes; great, simple concept, beautiful design and realisation, snappy copy - Seven from Brazil prove that South America is at the forefront of refreshingly old skool advertising. Juliano Tejada, Giba Bittencourt, Arthur Webber from Seven teamed up with Alopra Studio to deliver this killer work. We at Halo applaud them. And so should you.

Remembering the Minimalist Lego Ads

In 2012 Lego made a series of print ads that have never been bettered. I thought it was time we revisited them because this mic drop moment is the work of true genius. In a world of integrated, 360, trans-media, mobile first advertising, it's good to remember that clever, creative ideas are all that really matter.

And it's fun guessing the characters being represented here.

SXSW 2017 What we think we know

We made it back in (nearly) one piece. There was only one night where, between the Forrest Green drinks reception and the Elephant Room margarita marathon with the legends from Taxi Studio, that we thought we’d permanently broken something, but we made it out alive. In fact, we feel more alive, invigorated and inspired than ever after a week in Austin Texas.

Halo vs SXSW

So, we're here. We've made the 7620km journey that took us 10 hours (including a close call making our connection from Dallas to Austin) - but there's no time to rest because SXSW is a full on experience.

It's kind of like a typical festival. There's incredible things to see, all happening at the same time, and the key is not to plan too much. There's no need to seek out interesting, it's all around you here. Go with your instinct and cool stuff appears.

Better living with cancer

Sometimes design is just life affirming. The power of a simple idea to make life that little bit better. To connect people when they need it the most.

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