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2016. A year to remember

2016 was the year of endings. Brexit. Common sense. Prince. Alan Rickman, Mohamed Ali, Gene Wilder, Fidel Castro. The Great British Bake Off on the BBC.
It’s been the year that just kept getting more insane as days turned to weeks turned to months of everything falling apart around us. And Bowie died. As if Prince wasn’t enough.

And whilst the world burned we turned up to work, rolled up our sleeves and tried to concentrate. Whilst the savagery of referendum politics and the ferocity of public opinion clashed in the streets and on the threads of social media, we got busy with the job of running an agency. That’s hard at the best of times.

And yet this has been a great year.

This has been the year that Halo came of age. It’s the year that saw us celebrate a raft of exciting new wins, build stronger, more meaningful relationships with existing clients and do our best work to date. We scaled new heights on film, revived print DM back from the dead, launched festivals, tours and tech brands. And found our inner child. It’s been a great year.

Although it wasn’t all roses. We lost a TV pitch for a brand we love with an idea we thought couldn’t lose. We lost again with an idea that could’ve turned a brand’s fortunes around, but totally misread the room and scared the shit out of our audience. We were too cheap on one pitch. You read that right. We thought that as well.

Below is a snapshot of what we were doing whilst everyone seemed to go mad, famous people died and we didn’t get to make the world shout ‘cock ring’ at the telly. But that didn’t matter, because we had a blast regardless.

 

Client: Scruffs  |  Project: Integrated, death defying, wildly successful advertising campaign

Client: Live Nation + DF Concerts  |  Projects: Digital for the biggest names in music around the world​

Client: Crestron  |  Project: Global rebrand for the automation technology giant

Client: Cranswick PLC  |  Project: Brand development and storytelling in film for British heritage food brand

 

Client: Iceland Takeaway for The Authentic Food Co.  |  Project: Packaging with good taste

 

Client: Langford Vets  |  Project: Rebrand for the Bristol University veterinary partner and local heroes

 

Client: Associated British Agriculture  |  Project: Naming, positioning, development & launch of Amur, renewable energy brand

Client: AB Connect / KW  |  Project: Direct Mail that broke all records​

Client: The Black Farmer  |  Project: Pack design refresh for the feistiest man in sausages

So, what’s next?

Good question. Well, there’s the launch of the new brand for Butcombe Brewery – we think it’s special and we can’t wait for the big reveal. We’re moving in some exciting financial sectors and finding our inner corporate tie. We’re working on music projects on the other side of the world and we’ve got tickets to some huge festivals a little closer to home. And we still love sausages.

Let’s just hope that outside of our privileged, creative and thankful studio walls, 2017 is less of a shit fight. Because it’s hard to concentrate with all that noise going on.

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