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Better living with cancer

Sometimes design is just life affirming. The power of a simple idea to make life that little bit better. To connect people when they need it the most.

Rethink Breast Cancer in Canada is promoting a Give-A-Care, a line of products for young women with breast cancer, in a campaign aimed at friends. Supporters are invited to build a personalised care package that acknowledges what their friend is really going through, and gives her the care she really needs. Products include conversation hearts, lipstick, tissue packs, headache balm, lube, lip balm, water bottle, lemon balm, sensitive hand cream, tea, and a “do not disturb” sign. 

Rethink Breast Cancer has developed a set of recommended Care Guidelines for Young Women with Breast Cancer to ensure their needs are addressed in a timely manner. Some of the challenges younger women with breast cancer may face include diagnosis during pregnancy, effects of chemotherapy on fertility, menopausal symptoms or osteoporosis, feelings of isolation, questions about sexuality, childcare, relationships, dating, employment and finances. This campaign aims to help sufferers in a way that gets beyond the cancer to a place of practical and emotional support. And the packaging looks beautiful.

The Give-A-Care campaign was developed at lg2, Toronto who are totally awesome by the way.

Rethink Breast Cancer worked with Aveda, H&M, Pluck Teas, Leaves of Trees, Orchard, Uberlube, The Ginger People, Nuvango Gallery & Goods, The Cashmere Shop, Organic Candies, Custom Candy.