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Classic Ads Remembered: WWF

In 2006 the WWF (World Wildlife Fund) asked Australians to make a real difference to the future of our planet by making small changes in their lives today. A series of postcards and print advertisements highlighted the possibility of a future in which our only experience of some animals will be artificial.

Each print ad ran with the text, “What happens next is up to you. Even small changes to the way you live can make a big difference. Become a Futuremaker and help WWF make a better world for every living thing.”

Simple, powerful images. Easy to understand. Easy to remember. And moving.

A Great campaign.