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Fitzroy do self-promotion with style

Fitzroy Netherlands know a thing or two about promoting themselves, but this campaign is next level cool. The photos show Fitzroy clients wearing sweatshirts with the classic line ‘I went to (……) & all I got was this lousy sweatshirt’ – the preserve of seaside resorts & tourist traps around the world, with a twist. The + symbol leads to some big hitting figures showing the agencies successes.

Not only does it illustrate how good they are as an agency, but their clients are willing to promote them too – now that's a strong agency/ client relationship.