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This Girl Can – This campaign does

We love the latest campaign from Sport England and the English Sports Council, called ‘This Girl Can’ it’s designed to get more women and girls active, whatever their age, shape or ability.

The photography is brilliant, a perfect mix of defiance, grace & fun, it portrays women at their most confident & inspiring. The copywriting is equally outstanding. 

Respect to FCB London for developing such a fabulous integrated campaign.