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The Homes For Britain campaign hits hard and looks beautiful

I live in Bristol now, but I did my time at big London based agencies before I started Halo, so I know about crippling rents & the overblown house prices that come with capital living.

I guess the memories of struggling to maintain quality of life lives with you always, which is why this campaign from Homes for Britain struck a chord.

The campaign (including posters and stickers throughout tube & national rail stations) highlights the huge costs faced by people around the UK trying to afford a home of their own, showing how much the square footage covered by each poster would cost if it were a home in London, Edinburgh, Bath, York or Oxford. 

Calling on all political parties to commit to ending the housing crisis within a generation, the advertisements reveal that floor space the size of an escalator step would cost £6,111 in central London, a property the size of a tube carriage would cost £618,375 in Westminster, while a property the size of a tube carriage would cost £302,182 on average in London.

David Orr, chief executive of the National Housing Federation, said: “Enough is enough. We have to get this right. That’s why the entire housing world has come together to call on the next government to commit to ending the housing crisis within a generation – for the sake of the next generation.

The ad campaign looks totally awesome as well. Outstanding work AMV BBDO, you’ve done it again.

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