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Illustration will not save the world. But it should try

Robin Wood is a nationwide, nonviolent action group in Germany focusing on environmental activism around climate, energy, forests and mobility. The Robin Wood Disappearing Animals advertising campaign – created by Grabarz & Partner Hamburg, featuring three disappearing animals, a deer, capuchin monkey and polar bear affected by habitat destruction, won Gold for illustration at the 2016 Clio Awards.

A polar bear’s back is eaten away by the effects of deep sea oil rigs and refineries on melting ice caps. A deer’s back is eaten away by deforestation. A capuchin monkey’s back is eaten away by forest fires.

The posters and print ads point to Robin Wood web pages on tropical forestdeforestation, and climate change. From illegal logging and slash-and-burn clearing to the reckless over-exploitation of nature, animals are vanishing from the motifs one by one. The photo-realistic illustration style and the 3D presentation highlight the various causes of the decimation of the animal kingdom. If we destroy nature, we destroy life.