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Remembering the Minimalist Lego Ads

In 2012 Lego made a series of print ads that have never been bettered. I thought it was time we revisited them because this mic drop moment is the work of true genius. In a world of integrated, 360, trans-media, mobile first advertising, it's good to remember that clever, creative ideas are all that really matter.

And it's fun guessing the characters being represented here.

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