Are you mobile friendly? Google rewards responsive websites

As of the 21st of April Google will be implimenting major changes to its search ranking for websites and app content. Results from mobile friendly website and apps will be given priority over mobile unfriendly results, particularly for searches from a mobile device.

Mobile friendliness is effectively Google’s label for a Responsive website. A responsive website is built to work on any size screen, be it smartphone tablet or desktop.

According to Google a mobile friendly site meets three main criteria:

Charlie Black

Alberto Seveso

Our new home page is graced by an incredible piece by illustrator supremeo Alberto Seveso. With a portfolio proudly displaying work for ESPN, Sony and Adobe, Alberto's star is in full asendance and we're delighted to join his ever growing ranks of collaborators and clients. We asked Alberto to capture the essence of Halo in a single image - nothing more, we wanted him to express our brand on his terms (after all, as creatives we are constantly asking clients to put their brands in our hands and we're not afraid to do the same).

Direct Mail gets the thumbs up (sorry)

Justin Poulsen is a conceptual photographer who specializes in building physical props – rather than relying solely on digital wizardry – to make ideas come to life. To demonstrate this, Justin created severed USB thumb drives, molded from his own thumb and loaded with his portfolio, allowing potential clients to experience both the tactile and visual quality of his craft.

Basically awesome original thinking with a seriously well crafted execution. Shame he lives in Canada.

Styx get comfortable

I love comfortable pants, don’t we all? But by the looks of things, Styx pants take comfort to the next level.

Fitzroy do self-promotion with style

Fitzroy Netherlands know a thing or two about promoting themselves, but this campaign is next level cool. The photos show Fitzroy clients wearing sweatshirts with the classic line ‘I went to (……) & all I got was this lousy sweatshirt’ – the preserve of seaside resorts & tourist traps around the world, with a twist. The + symbol leads to some big hitting figures showing the agencies successes.

Not only does it illustrate how good they are as an agency, but their clients are willing to promote them too – now that's a strong agency/ client relationship.

Check out this incredible Nelson Mandela sculpture

Nelson Mandela’s arrest in 1962, a few kilometres outside Howick KwaZulu-Natal, South Africa, was marked by an amazing sculpture by South African artist Marco Cianfanelli in 2012, but I’ve only just come across it (HOW COULD I HAVE MISSED THIS?)

Mandela’s profile is captured in fifty steel columns measuring 6.5 and 9 meters high, each anchored to the concrete-covered ground. The portrait of Mandela can only be viewed at 35 meters from the front of the sculpture.

I don’t know about you, but I think seeing this is worth the price of a plane ticket.

This Girl Can – This campaign does

We love the latest campaign from Sport England and the English Sports Council, called ‘This Girl Can’ it’s designed to get more women and girls active, whatever their age, shape or ability.

The photography is brilliant, a perfect mix of defiance, grace & fun, it portrays women at their most confident & inspiring. The copywriting is equally outstanding. 

Respect to FCB London for developing such a fabulous integrated campaign.

The Homes For Britain campaign hits hard and looks beautiful

I live in Bristol now, but I did my time at big London based agencies before I started Halo, so I know about crippling rents & the overblown house prices that come with capital living.

I guess the memories of struggling to maintain quality of life lives with you always, which is why this campaign from Homes for Britain struck a chord.

Vix Hawkins